The Australia gluten-free food industry is flourishing, powered by a surge in health-conscious consumers, a rise in gluten intolerance cases, and a growing appetite for clean-label, nutritious products. In 2024, the industry reached a notable milestone, hitting USD 361.20 Million, according to IMARC Group. Popular categories like gluten-free bakery items, snacks, dairy, and ready-to-eat (RTE) meals are leading the charge. With ongoing innovation and advancements in ingredient technology, the market is set to grow even faster in the years ahead. This growth reflects the broader strength of the Australia food and beverage market, where health-driven and allergen-free categories are gaining steady traction.
Artificial intelligence (AI) and advanced analytics are at the heart of this transformation by enabling manufacturers to enhance product formulations, optimize supply chains, and anticipate consumer trends with greater accuracy. From predicting demand to perfecting texture and taste, data-driven tools are helping brands reduce waste, improve consistency, and deliver gluten-free products that align with Australia’s evolving dietary preferences.
AI is subtly changing the gluten-free food landscape in Australia. Through enhanced production methods and more profound consumer understanding, AI is assisting brands in fulfilling increasing demand with accuracy and creativity. These efforts mirror advancements within the Australia food processing market, where technology and automation are driving precision and efficiency across product categories.
Major participants are responding by emphasizing product innovation, transparent labeling, and expanding distribution across retail and foodservice outlets. For example, in 2025, Arnott’s announced new additions to its gluten-free range, including Gluten Free Jatz and Gluten Free Barbecue Shapes. These savory snacks, endorsed by Coeliac Australia & New Zealand, will be available in Australia from early April and in New Zealand from late May. They join Arnott’s growing lineup of 9 gluten-free products. They are refining formulations with varied grains and plant-based components to improve texture and nutritional content. In line with trends seen in the Australia food preservatives market, brands are prioritizing cleaner ingredient lists and safety standards. Marketing focuses on health, lifestyle, and digestive wellness benefits. Companies are investing in certification, supply chain integrity, and allergen management to strengthen consumer confidence. The growing export opportunities and private-label collaborations drive expansion, while digital promotions and influencer partnerships increase engagement, visibility, and brand loyalty within the gluten-free segment.
Australia gluten-free food sector is thriving supported by the growing health consciousness, broadening dietary requirements, and heightened demand for clean-label offerings. Consumers are seeking delicious, innovative gluten-free options in the snack, bakery, and RTE categories. This creates opportunities for product variety, high-end options, and partnership ventures. Within this expansion, natural and low-calorie sweetening agents are gaining traction, reflecting parallel growth in the Australia food sweetener market as consumers shift away from artificial sugars.
Even with its expansion, the gluten-free market encounters significant obstacles. Elevated production expenses, restricted access to quality gluten-free components, and ensuring uniform taste and texture continue to be ongoing challenges. Misleading information is affecting consumer confidence and loyalty. Moreover, small enterprises frequently face challenges concerning regulatory adherence and limited shelf availability in competitive retail settings. Achieving a balance between innovation, cost-effectiveness, and genuine quality will be essential for ongoing success in this changing industry.
According to IMARC Group’s projections, the Australia gluten free food market is projected to grow at a CAGR of 10.80% from 2025 to 2033, reaching USD 1,007.27 Million by 2033. The growth will be supported by the following factors:
The growing awareness about gluten intolerance, which encompasses celiac disease and non-celiac gluten sensitivity, is increasingly growing in Australia. An increasing number of individuals are receiving diagnoses or recognizing symptoms associated with gluten, leading to a notable rise in the need for safe, certified gluten-free items. This growing awareness is transforming gluten-free from a specialized dietary need to a common essential. As a result, consumers anticipate elevated levels of product safety, flavor, and accessibility, encouraging manufacturers to allocate resources towards superior ingredients and methods to satisfy this growing clientele. Showcasing the market response to this lifestyle change, the UK bakery giant Warburtons launched its gluten-free range in Australia in 2024, specifically targeting the growing demand for gluten-free options. The range included breads, rolls, and crumpets, which were available at Coles supermarkets nationwide. The products were made in a dedicated gluten-free bakery to ensure quality and safety.
The growth of the gluten-free food market in Australia is being strongly driven by a rising consumer focus on health, wellness, and longevity. The growing awareness about nutrition and preventive health is encouraging many people in Australia, including those without gluten intolerance, to adopt gluten-free options as part of a balanced lifestyle. These products are increasingly viewed as natural and wholesome, contributing to consistent growth across categories such as baked goods, snacks, beverages, and RTE meals. In addition, the rising preference for natural aromas and essences within the Australia food flavors market is enhancing the sensory appeal and quality of gluten-free foods. This trend was further reinforced at the Coeliac Australia Gluten-Free Expo held at the Melbourne Convention and Exhibition Centre on October 18–19, 2025, which showcased an extensive range of certified gluten-free products, strengthening consumer confidence and supporting continued industry innovation. Attendees could learn, taste, and shop safely, with all products guaranteed gluten-free. The event supports those with coeliac disease and gluten-free lifestyles.
The distribution landscape for gluten-free products in Australia is expanding rapidly, supported by diversified retail formats and the growing influence of digital commerce. Major supermarket chains are strengthening their gluten-free offerings, ensuring consistent product availability across urban and suburban outlets. Specialty health food stores continue to attract consumers seeking premium and certified items, contributing to greater product visibility and credibility. Besides this, e-commerce platforms are transforming market accessibility, enabling smaller brands to reach national audiences without the limitations of physical retail. The increasing popularity of subscription-based delivery models and online discount programs is also stimulating recurring purchases. According to the Australia Post Executive Summary for 2025, over 9.8 million households shopped online in 2024, spending nearly $69 billion, demonstrating the scale of digital integration in modern food retail and its essential role in driving growth within the country’s gluten-free food sector.
The gluten-free food sector in Australia is experiencing rapid growth as increasing disposable incomes allow consumers to select higher-quality, health-focused food options. According to the ABS National Accounts for the March quarter 2025, real gross household disposable income rose by 1.7% for the quarter and was 3.5% higher compared to the previous year, bolstered by a 6.9% increase in nominal disposable income, surpassing a 3.3% rise in the household consumption deflator. This enhancement in financial ability is encouraging people to focus on quality, nutritional content, and certification when choosing gluten-free products. Urban lifestyles, health consciousness, and dietary mindfulness are further shaping preferences toward cleaner ingredients and wholesome eating habits. As a result, brands are introducing creative formulations and high-end products that merge convenience, authenticity, and flavor. The growth of this premium segment illustrates how economic stability and changing lifestyles are transforming buying habits, establishing gluten-free products as a symbol of contemporary wellness and desirable living in Australia’s competitive food market.
Brands are progressively utilizing social media platforms, online advertising, and partnerships with influencers to engage with health-focused consumers throughout Australia. By means of focused campaigns, they emphasize product features, health advantages, and endorsements that guarantee safety and excellence. Digital marketing allows brands to create engaging communities and ensure ongoing visibility through various channels. The swift growth of e-commerce and grocery delivery options has increased the availability of gluten-free products across the country, fostering repeat purchases and the exploration of new items. Insights based on data from digital interactions enable businesses to enhance their products, quickly adapt to consumer behaviors, and boost brand fidelity. The increasing digital footprint continues to drive the ongoing growth and competitiveness of the gluten-free food market in Australia. In 2024, Marketing Bee announced the launch of Haldiram’s gluten-free naan in partnership with Coeliac Australia, ensuring it met strict dietary standards. The campaign used digital marketing, influencer partnerships, and media features to boost awareness. It secured prime placement in Woolworths stores nationwide.
IMARC Group empowers stakeholders in the Australian gluten-free food sector with data-driven intelligence to excel in a dynamic and evolving marketplace. Our research and consulting services help clients uncover emerging opportunities, mitigate risks, and drive innovation across product development, packaging, and distribution.
As the Australia gluten-free food industry continues to grow and diversify, IMARC Group remains a trusted partner, offering data-driven insights and strategic solutions that enable stakeholders to develop competitive, consumer-focused, and sustainable product portfolios.
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